Gamification is no longer limited to video games. Today, government bodies, brands, and even baking studios are turning everyday spaces into interactive adventures. For business owners, this trend is more than entertainment. Done well, gamification attracts customers, keeps them engaged, and builds lasting loyalty. Here are three recent case studies from Singapore that show how it works, and what you can take away for your own business.

Our newest story, Alice in Tan Boon Land, takes place within and around Tan Boon Liat Building. It looks like a typical escape experience on the surface, but beneath it lies a mystery that players uncover as they walk, scan, and solve their way through the space.

I recently tried this absolute gem called "Mystery Shopping (Escape the Truth or Treasure?)" and seriously, my mind is still buzzing. This isn't your usual escape room, guys. Imagine this: you're heading into the legendary Tan Boon Liat Building. Now, if you know, you know – this place has got that vibe. It's an old industrial building, a bit rugged, maybe even looks a little abandoned from the outside (which just adds to the mystique, trust me!).

Now then, let me tell you about something absolutely marvellous, something so clever and delightful that it might just make your...

Now then, let me tell you about something absolutely marvellous, something so clever and delightful that it might just make your...

Escape rooms have taken the world by storm, captivating people of all ages with their unique blend of mystery, challenge, and teamwork....

In today’s competitive retail landscape, businesses are constantly searching for innovative ways to attract and retain customers. One...