2025 Case Studies of Recent Gamification in Singapore

Workcation Kate
Sep 18
2 min read

Gamification is no longer limited to video games. Today, Singapore government bodies, brands, and even baking studios are turning everyday spaces into interactive adventures. For business owners, this trend is more than entertainment. Done well, gamification attracts customers, keeps them engaged, and builds lasting loyalty.

Here are three recent case studies from Singapore that show how it works, and what you can take away for your own business.

Gamification Case Study 1: Walking Trails@CDC, Singapore

The Community Development Councils (CDCs) created walking trails that combine exploration with digital challenges. Participants follow curated routes, check in at stops, and earn vouchers after completing tasks.

Why it works:

Rewards are simple and practical — supermarket vouchers everyone can use.
Trails encourage people to explore overlooked areas, bringing new life to neighbourhoods.
Low barriers — all you need is a phone and some walking shoes.

Lesson for business owners:

You don’t need fancy tech to engage people. A simple trail with QR codes, small prizes, and checkpoints can drive traffic to your store, café, or mall. Pairing activity with rewards is an easy way to change customer behaviour.

Gamification Case Study 2: Hello Kitty x LTA Singapore

The Land Transport Authority (LTA) partnered with Hello Kitty to promote healthier commuting. From stamp rallies in MRT stations to trivia quizzes and walking milestones, participants collect coins that can be redeemed for exclusive merchandise.

Why it works:

The Hello Kitty brand pulls in a wide audience.
Multiple ways to play, walking, quizzing, or collecting stamps, makes it inclusive.
Rewards are desirable, limited, and time-sensitive, creating buzz.

Lesson for business owners:

Tie your gamification to a strong theme or character your audience already loves. Offer different entry points so more people can join. And make the rewards both attractive and exclusive, so customers feel they’re part of something special.

Gamification Case Study 3: “Murder in the Kitchen” Baking Workshop

BELLS Baking Studio turned an ordinary class into a murder mystery. Teams bake together while solving puzzles woven into the storyline, ending with a dramatic reveal.

Why it works:

The storyline keeps energy high, people love mystery.
Baking is hands-on, so participants leave with both memories and something tasty.
The mix of food and fun creates strong word-of-mouth.

Lesson for business owners:

Any activity can be gamified with a good story. Even a workshop or class becomes unforgettable when you add challenges, teamwork, and a final reveal. Think beyond your product, add narrative and surprise.

What This Means For Your Business?

Gamification isn’t about gimmicks. And you notice It’s about giving your customers a reason to move, explore, and engage with your brand in a fresh way. You can start simple: